Eric and Jeff Rosenthal, brothers known collectively as ItsTheReal, are regarded as two of the most captivating storytellers and interviewers within the music space. Their prolific body of work spanning the past fifteen years encompasses pioneering podcasts, ingenious sketch videos, and compelling writing, all of which have garnered acclaim from reputable publications such as The New York Times and the LA Review of Books. A wide array of luminaries, including Jay-Z, Stevie Wonder, Cardi B, Questlove, Nipsey Hussle, Meg Thee Stallion and countless others, have sat down with ItsTheReal, who set themselves apart through the authentic expression of their identities, unconventional approach to questioning, and an infusion of absurdist humor.
In 2023, ItsTheReal rolled out their magnum opus, The Blog Era, a narrative podcast about the massively important bridge between Napster and the streaming services, shining a light on the anonymous people behind keyboards who went around the gatekeepers, brought industries to their knees and changed the course of pop culture. Eric and Jeff partnered with Pharrell Williams and his company OTHERtone to distribute the series, which has been universally celebrated and honored with four Signal Awards.
Join us on Thursday February 29 at The Loft at UC San Diego for an essential discussion on one of hip-hop's most riveting eras and the artists, blogs and conditions that defined it. We'll also dive into our current climate, and the chaotic intersection between artists, labels, journalists, media, economics and technology.
This event is presented by the UC-San Diego Music Department. It will be hosted by Timothy "Ill Poetic" Gmeiner (a current music graduate student and artist born from the blog era), and features a DJ set by San Diego's legendary Abjo (Soulection/Ashe).
This event is free, all ages and open to the public. No RSVP required.
When: Thursday, February 29, 2024
Where: The Loft (UC-San Diego, Price Center)
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